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What happens when your reputation becomes a target? In this groundbreaking book, Rupert Younger, founder and director of Oxford University's Centre for Corporate Reputation, unpacks the mechanics of character assassination and offers a roadmap for resilience. Drawing on years of research and real-world experience, Rupert Younger explores how perceptions are created, manipulated, destroyed, and, most importantly, rebuilt.
Co-author of The Reputation Game and The Activist Manifesto, Rupert Younger's insights have been featured across major global outlets, including the BBC, CNN, and the Financial Times. Whether you're navigating the world of business, politics, or personal relationships, this compelling work reveals how to safeguard your reputation against attacks and emerge stronger than ever.
Prepare to delve into the intricate interplay of psychology, sociology, and strategy that shapes how others see us - and learn how to take control of the narrative.
ISBN : 978-1-83543-748-3
Published: 11/09/2025
Pages : 326
Size : 205x140
Imprint : Olympia Publishers
Rupert is the founder and director of Oxford University's Centre for Corporate Reputation and the co-author of two previous books, The Reputation Game and The Activist Manifesto. His work and views on matters related to how perceptions are created, sustained, destroyed and rebuilt are regularly featured in major global news outlets including the BBC, CNN and the Financial Times.