The one-and-only ultimate, Bible
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Colonel Sanders - "Hey, this book could've been written about me!"
Somebody-or-other Hilton - "Why, it's the Hilton handbook!"
Australian Tourist industries unanimously voted it "Our bible/koran/Bugs Bunny Show!"
"Amazingly, it's just as relevant now as it was when it was first written a very short time ago." NBC News (and they didn't make that up!)
"Brings hospitality up to date with the Mesozoic." - Discovery Channel.
"Bad writing can change the world's nappy. Good writing is the reason the world's nappy so badly needs changing." - the author