Tony was born in Isleworth, west London and attended institutions of learning in that area, gaining a reputation for being a trouble-maker, upstart, delinquent and least likely to succeed amongst his three siblings. He surprised everyone, including himself, by forging a successful career in advertising as a copywriter, starting out at Saatchi and Saatchi in the early eighties. He wrote many famous adverts for blue chip companies, gaining him a leadership position as a creative director and agency founder. Tony has received multiple global awards for his creative writing. He lives in Richmond, Surrey and north Dordogne.